Brand Index
A guide to the major jirai-kei, ryousangata, lolita and gothic-lolita brands — with size ranges and price points.
Jirai-kei & ryousangata brands(18)
Brands that lean into jirai-kei, ryousangata, yamikawa or girly aesthetics with their own distinct flavour.
Ank Rouge
A staple jirai-kei / ryousangata brand defined by bijoux trims, ribbons and tulle. Most pieces run in an M-equivalent size.
Avail
Shimamura group’s low-price label. The “majoretty” line offers jirai-kei and ryousangata pieces, often with Sanrio collaborations.
GRL
A low-price online retailer with a deep selection of ryousangata staples like frilled dresses and lace tops.
INGNI
An affordable casual brand with ryousangata-friendly pieces. Items run in F and S–M.
LIZ LISA
The long-running princess-casual brand. Floral prints, soft frills, and the cleanest ryousangata-leaning silhouettes in the genre.
MA*RS
A brand mixing sweetness and edge — ribbons, lace and check patterns — across jirai-kei and ryousangata pieces.
Secret Honey
A jirai-kei brand that excels at corsets and lace detailing. Most items run in an M-equivalent size.
WEGO
A casual Harajuku-rooted brand spanning everything from streetwear to ryousangata at affordable prices.
CIELOHUK
A jirai-kei specialist Shopify brand with edgy bijoux details and a strong yamikawa undercurrent.
DearMyLove
Yumetenbo’s jirai-kei / ryousangata label. The Whip line offers items up to 4L–6L.
JIRAPI
A jirai-kei online brand built around bondage-belt and harness styling. Limited drops, strong silhouettes.
MAXICIMAM
A ryousangata-leaning brand with a wide size run; good for layered, sweet outfits.
NOEMIE
A romantic jirai-kei brand with delicate lace and pearl trims. Free-size pieces with generous detailing.
NoGenki
A jirai-kei / yamikawa indie label leaning into darker, contrast-heavy pieces.
With U
地雷系・量産型・ゴスロリを展開。商品によりXS〜2XLのサイズ表記を確認できます。
angeLsize
A ryousangata-friendly brand specifically extending the size range upward; carries pieces in larger sizing than most peers.
axes femme
A long-running romantic vintage brand. Floral prints, lace blouses, and a slightly older-leaning sweet aesthetic.
夢展望
Yumetenbo, the parent retailer behind several jirai-kei and ryousangata sub-labels including DearMyLove.
Lolita & gothic-lolita brands(8)
Brands carrying serious lolita fashion — gothic, sweet, and classical pieces with proper construction.
ATELIER-PIERROT
A Harajuku-based lolita atelier specialising in gothic and classical lolita pieces.
Angelic Pretty
The defining sweet-lolita brand. Bold print releases and an enduring secondary market for past pieces.
Baby, the Stars Shine Bright
Baby, the Stars Shine Bright — the long-running flagship sweet-lolita brand, with a sister gothic line (Alice and the Pirates).
Bodyline
A budget-friendly lolita and cosplay brand. Items are available from S up to 5L.
Innocent World
A classical-lolita brand defined by historical silhouettes and restrained palettes.
Metamorphose temps de fille
A long-running lolita brand offering Regular, Plus Size and Plus Plus Size lines.
Royal Princess Alice
A sweet and classical lolita brand with frequent prints and accessible price points.
d.Alice
A sweet-lolita brand with consistent original prints; sister label of Royal Princess Alice.